This reported exclusion seems bizarre, given that Love Island is a show that revolves around sex and desire, where strippers and models have been cast alongside doctors, gym trainers, and bomb-disposal experts. When asked to confirm these reports, ITV didn’t respond to requests for comment. Apparently, a platform that is used by celebrities, fitness professionals and sex workers “isn’t compatible” with the show’s audience. And it’s been reported that producers are “ cracking down” on contestants who have profiles on OnlyFans, a platform where “fans” pay to see exclusive pictures and video-which can (but don’t always) include nudes-from content creators. This summer, after taking 2020 off because of COVID, Love Island will return to U.K. International versions of the show soon followed, including the U.S. The ITV show’s runaway success created a wave of British reality-star influencers, with millions of young viewers leading to Instagram fame and lucrative brand partnerships. In 2017, the third season of the dating show-which sees a squad of single ‘Islanders’ transported to a Mediterranean villa in search of “love” and fame-became an unexpected cultural phenomenon. In the U.K., reality TV shows don’t come much bigger than Love Island.